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Elemental - New Media Marketing |
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It’s All Around You
In today’s new media environment, consumers are more than ever in control of not only what they use, but how they use it. Technology has spread audiences across distribution platforms and a number of devices. Mobile phones, TiVo, game consoles, PDAs and the internet have changed the way people get their information and entertainment. The resulting challenge in building awareness for a brand, message or service, is this: how does one effectively reach an increasingly active, segmented audience that has taken control of their information and entertainment experiences?
The answer: by understanding media for what it is... a Deep Canvas, where ideas develop in tandem with the technological options available to realize them.
Deep Canvas is both the immersive new media environment, and Elemental’s informed and experienced understanding of it.
Deep Canvas goes beyond demographics and considers “technographics”, a profile that determines what devices your audience uses, as well as how, when and where they use them. By understanding both the demographic and the technographic we can develop an effective integrated content strategy.
This new media environment gives your audience choice, convenience and control. This creates the opportunity for consumer, device and content to intersect.
We believe that building awareness for a brand, message or service must involve bringing it to life on this Deep Canvas of interchangeable media, the most effective means of converting that initial awareness into understanding, consideration and positive response by way of information, involvement, and inspiration.
Elemental understands that the more advanced and intertwined the medias become, the more they come to reflect that from which they’ve sprung...reality. Truly, it is all around you.
Elemental - New Media Marketing has received approximately 117 profile views in the last three months.
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| Event Types |
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Corporate Event, PR / Marketing Event, Conference, Convention, Lecture / Speaker |
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| Availability |
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Contact us anytime, we are always available. |
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| Other Details |
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Our services include strategic and creative development, visual design, audio, video, web and interactive CD ROM and DVD production.
Our products include proprietary solutions developed for podcasting, event management, e learing, and the measurement and analysis of interactive campaigns. |
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| Elemental - New Media Marketing
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Elemental - New Media Marketing is one of 27 event production companies in Michigan and among 802 event production companies listed nationwide on GatheringGuide.com.
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